Few viewers likely associated Crackle with Sony's media properties, while "PlayStation" Vue sounded like a service for PlayStation consoles instead of a multi-platform app. CSS merged Crackle with six of its other ad-supported networks, but the new "Crackle Plus" platform still served less than ten million monthly viewers after the merger.Ĭrackle and PS Vue were both poorly branded. That's why Sony sold a majority stake in Crackle to CSS Entertainment earlier this year. Simply put, the Vue offered a lot of content, but viewers are pivoting toward cheaper services with a more focused selection of a la carte content. subscribers with an average annual price of $152 per year. The average annual price of Vue's tiered plans is $690 ($57.50 per month), according to eMarketer, versus $360 for Sling TV, $540 for Hulu + Live TV, $630 for DirecTV Now, and $600 for YouTube TV.Īll of these bundled services trail far behind single-platform OTT services like Netflix, which serves over 60 million U.S. Sony initially hoped that the popularity of the PS4, which topped 100 million shipments earlier this year, would give Vue a bigger slice of the OTT market, but it was too expensive to stay competitive. subscribers, according to eMarketer, compared to Sling TV's 2.4 million subscribers, Hulu + Live TV's two million subscribers, DirecTV Now's 1.5 million subscribers, and and one million subscribers on YouTube TV.
#Ps vue tv
Sony marketed Vue as an all-in-one TV solution for cord cutters, but it remained less popular than similar services like Dish Network's ( NASDAQ:DISH) Sling TV, Disney's ( NYSE:DIS) Hulu + Live TV, Alphabet's ( NASDAQ:GOOG) ( NASDAQ:GOOGL) YouTube TV, and AT&T's DirecTV Now. Let's discuss the three main reasons Sony wants to sell Vue, and whether or not it will attract any buyers.
#Ps vue android
Vue initially launched on PS3 and PS4 consoles, and was eventually expanded to other platforms like Roku, Amazon ( NASDAQ:AMZN) Fire TV, Apple TV, and Android TV. Sony launched Vue four years ago, bundling together live cable TV channels, on-demand videos, and a cloud-based DVR. Follow him on Twitter for more updates!įollow ( NYSE:SONY) is working with Bank of America Merrill Lynch to sell its over-the-top (OTT) streaming platform PlayStation Vue, according to The Information. His wheelhouse includes cloud, IoT, analytics, telecom, and gaming related businesses. Leo is a tech and consumer goods specialist who has covered the crossroads of Wall Street and Silicon Valley since 2012.
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